Company
Moore Stephens, UK

Industry
Accounting

About Moore Stephens
Moore Stephens is a top ten accounting and consulting firm employing some 1700 partners and staff. It is part of Moore Stephens International, one of the leading accounting and consulting networks outside of the big four.

Objective
To develop awareness of our brand in new and existing markets.

Result
Significant press coverage from surveys conducted, helping to position the firm as a forerunner in their industry and branding them as a thought leader.

“ Through QuestBack, we are able to gain deeper insight into our niche markets and ultimately able to report and act on the findings.”

Nick Hilton, Executive Director, Moore Stephens UK

OBJECTIVE

Moore Stephens is a top ten accounting and advisory firm, with offices throughout the UK and members across the globe. Moore Stephens aims to provide a comprehensive and personal service through their industry specialists and expertise. They focus on niche markets within the financial services, insurance, energy and mining, shipping, real estate and various other sectors.

SOLUTION

Moore Stephens was looking for a web-based feedback management solution that would allow them to build their brand name within the niche markets they were currently operating in. Moore Stephens wanted to be branded as a thought leader within these industries through in-depth survey analysis and data publishing. They were able to achieve this through the use of QuestBack surveys. QuestBack enabled Moore Stephens to have the direct communication necessary to develop further insight into their niche markets. Through QuestBack’s reporting functionality, Moore Stephens was able to analyse the data responses and publish their findings.

RESULT

Nick Hilton, Executive Director of Moore Stephens UK says, “We use Questback to survey key players in the global shipping industry annually to assess confidence in the sector. The results are published and each year have gained significant media coverage. With QuestBack we have been able to meet our objective of building our brand as a thought leader in the shipping industry.”

QuestBack was chosen because of its user friendly platform and because it is a web-based solution. It is flexible and easy to use. QuestBack’s reporting and data analysis function were also appealing to Moore Stephens in order to analyse and act on the information received. “We are very pleased with our investment and will continue to use QuestBack proactively in the future,” comments Nick.

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