You can gain incredible insights from your customer satisfaction survey, but you need to ask the right questions, at the right time.
We’ve all been there. You’re making a purchase and things don’t go as well as expected. You are frustrated and want to give feedback, but you don’t have a clear idea of how to do that. So you tell friends, you post it online, and you may visit the company’s website to fill in a form.
Employees are the most valuable asset that an organization has, but the majority of companies fail to show their employees how much they are valued.
You already know that customer feedback is vital to improving your business, but how do you keep the process manageably simple?
The insights you glean from customer satisfaction surveys can be amazing, but you first need to ask the right survey questions.
Making the right choice between open-ended and closed survey questions, allows you to get the data that best serves the goal of your customer, employee or market research survey.